Establishing long-term relationships with customers and suppliers to ensure mutual ongoing benefitsEncouraging expansion in developing countries through the fostering of local interests and resourcesMaintaining prudent management of the financial interests of the groupDelegating high levels of responsibility to internationally recruited professional managersCreating a working environment that encourages employee loyalty and long-term commitmentAchieving growth through the geographic expansion of interestsStaying close to markets, understanding customer needs and responding quickly to changesEnsuring fairness to all customers based on mutual goodwill, respect and trust